Conceptualization: The act or process of forming an idea or principle in your mind – This is the first stepping stone towards the inception of anything worthwhile. It first starts in your imagination, a mere concept or an idea that may or may not be feasible. Aditech specializes in addressing the feasibility of your ideas, converting your ideas into functional designs. Aditech prides itself in possessing the required skill set and tools to convert your ideas into real tangible products….We make it Happen!
The EasyMo Story…
EasyMo is one of Aditech's in-house products and the short story below is an account of how this product was conceptualized, developed and manufactured.
The summer of 2019 was witness to the birth of an idea
which went on to become one of our most popular and innovative value for money
products.
While on a family vacation to Phuket, the budget airline
we were booked on lacked in-house entertainment options. The flight, which was
a couple of hours long had restless passengers resorting to their mobile phones
to get them through the dull, long journey ahead. Inquisitive by nature, I
realised that everyone around me was struggling to handle their phones, unable
to attain a comfortable position for viewing. Shifting hands and cricking necks
were all around me. I spend the entire flight brooding on how this can be resolved.
The unpleasant experience stayed with me and was
instrumental in the birth of an idea – A holder that was simple in design,
minimally invasive and gave access to all your device ports. Something which
could work as a substitute for tired hands, could be hung or converted to a stand-alone
support for your mobile device.
Post our vacation I headed back to our creative team and
shared this idea. The seed of a new design concept was sown. Numerous brain storming sessions resulted in
various sketches, modifications and improvements in design. The test phase had
3D modelling and prototyping initiated before the final tools for EasyMo were
created. Development work on its packaging and marketing was being handled
simultaneously. And in a record time of 7 months from inception we were ready
to launch. EasyMo has since gone on to be a huge success on online platforms in
India and world markets especially as a corporate gift option.
Watch this short video for the final product that was created....
thinking requires both intelligence and effort and it is hard and exhaustin g.but u havent just thought of it but u have got ur imagination to the real world .its a good product.best of luck for ur future endeavours
ReplyDelete