My Atmanirbhar Story...

 

Hailing from a business family, I naturally took my father’s legacy forward and was successful in creating a stable business over time. Our core business - New Product development involved highly creative and confidential work. All our work was bound by non-disclosure agreements and protecting the intellectual property of our clients was critical.

Due to the sensitive nature of this industry it was never possible to actively advertise our expertise in any conventional way. We relied heavily on word of mouth and references in our line of work. Over the years, with hard work and dedication, we successfully built a reputation of speed and reliability in the New Product Design Industry and were a great hit with our clients.  In 2015, an unfortunate event rattled our company. One of our long-term primary customers was dealing with an internal problem in their organization and an unforeseen repercussion of their internal problems lead to a fallout between us.

We were hugely impacted and the episode managed to wipe out almost 70% of our total business overnight, forcing me to deal with the fact that dependency on key customers needs to be bare minimum.  The following months were extremely challenging and I started toying with the idea of launching our own product line. Our core business made it relatively simple to derive from our experiences and it was logical to be able to design our own products. I had always wanted to venture into my own product line but lacked the motivation and time. The sudden turn of events on the professional front now made exploring this option very viable and necessary.

The step came with its own risks and my team rose to the occasion. Primary ideas were plotted, research work undertaken. All this without hampering the existing workflow. Design, development and manufacturing was the easy part, the challenging unexplored territory was - marketing and selling our products. This was something new and we had never had the need to venture into this area in the past.

Over time, we partnered with Amazon and started selling our products online. Amazon managed our marketing, shipping, warehousing and customer experience needs effectively, leaving us to focus on our core competency - Product Development. Today we have 4 successful in-house products being sold on Amazon and more in the pipeline. We are well on our way to becoming Atmanirbhar….

As an entrepreneur I now walk the fine line between effectively managing our core business and focusing on our new journey towards being Atmanirbhar…

Story credit - Siddharth Ghorpade | Managing Director | Aditech Plastics Pvt. Ltd.

 

 EasyRead Reading Stand 

EasyMo Mobile Holder Stand cum Dangler

EasyFeed Bird Feeder - Grain and Water dispenser

EasyRead Pro for 1000+ page Books

                                                      

Conceptualization - How an idea is born and turned into a functioning product..

        Conceptualization:  The act or process of forming an idea or principle in your mind – This is the first stepping stone towards the inception of anything worthwhile. It first starts in your imagination, a mere concept or an idea that may or may not be feasible. Aditech specializes in addressing the feasibility of your ideas, converting your ideas into functional designs. Aditech prides itself in possessing the required skill set and tools to convert your ideas into real tangible products….We make it Happen!

The EasyMo Story…  

EasyMo is one of Aditech's in-house products and the short story below is an account of how this product was conceptualized, developed and manufactured.

 Story Credit - Siddharth Ghorpade  l Managing Director  l  Aditech Plastics Pvt. Ltd.

The summer of 2019 was witness to the birth of an idea which went on to become one of our most popular and innovative value for money products.

While on a family vacation to Phuket, the budget airline we were booked on lacked in-house entertainment options. The flight, which was a couple of hours long had restless passengers resorting to their mobile phones to get them through the dull, long journey ahead. Inquisitive by nature, I realised that everyone around me was struggling to handle their phones, unable to attain a comfortable position for viewing. Shifting hands and cricking necks were all around me. I spend the entire flight brooding on how this can be resolved.

The unpleasant experience stayed with me and was instrumental in the birth of an idea – A holder that was simple in design, minimally invasive and gave access to all your device ports. Something which could work as a substitute for tired hands, could be hung or converted to a stand-alone support for your mobile device.

Post our vacation I headed back to our creative team and shared this idea. The seed of a new design concept was sown.  Numerous brain storming sessions resulted in various sketches, modifications and improvements in design. The test phase had 3D modelling and prototyping initiated before the final tools for EasyMo were created. Development work on its packaging and marketing was being handled simultaneously. And in a record time of 7 months from inception we were ready to launch. EasyMo has since gone on to be a huge success on online platforms in India and world markets especially as a corporate gift option.

Watch this  short video for the final product that was created....

                   

The Plastic Chronicles - Maintain Balance...Reuse Recycle Reject - Responsibly

If You Want to Change the World, Start off by making your bed - William McRaven, US Navy Admiral

 

Most of us would have come across Admiral McRaven’s thundering speech about how a simple task like making your own bed can be the stepping stone to actually making a difference towards changing the world. Some may find it inspirational while others may see it as a condescending statement…

 

You mean to say people who don’t make their beds don’t go on to achieve greatness ? Abraham Lincoln arguably the greatest president the US has seen, suffered from clinical depression and bipolar disorders. He went on to abolish slavery among many other achievements. If he had chosen to address his mental problems first (make his own bed) slavery would probably still have existed.

 

Better still, those of us who are able to draw inspiration from the admiral’s speech may agree that a simple task like making your bed enforces a sense of accomplishment which gives an individual the motivation and discipline to go on and achieve bigger goals.

 

Like most things in this world there are multiple sides to everything. A positive, a negative and even a neutral outlook on almost all matters.

For the sake of this post - Our focus rests on Plastic.

 

Since its commercial development, plastic has been a huge success. Omnipresent plastic has grown in production exponentially across the globe due its remarkable qualities. We have already established its efficacy in our last post.

 

Today with the undeniable benefits of having plastic around us, there is also significant data and facts available on how plastic has contributed to increasing levels of pollution world over. So Plastic, like everything else around us is multi-faceted. It has a positive, a negative and maybe a neutral side too.

As an educated audience it is safe to assume that most of us recognise the benefits of plastic, are concerned about any drawbacks and definitely have an opinion on its use / misuse.

 

It has been established that Negligence is the main cause of pollution. There are many factors that have contributed to global pollution over the years. Plastic is one of them.

 

It is estimated that 80% of marine litter comes from land. This pollution comes mainly from poorly recycled household waste, littering and irresponsible dumping in landfills. Such waste is carried by the winds, natural disasters like floods and is pushed by the rains into sewers, streams, rivers, and finally in the oceans.

 

 

So, is there a way to tackle the increasing pollution?

Cleaning up our oceans is a significant first step but definitely not a long-term solution, the best way to address global pollution is to change our mindsets and habits with this controversial but immensely useful material: PLASTIC

 

1. Reuse

Plastic may be a cause for pollution when poorly managed but it has lots of advantages too, such as being resistant. Many plastic items can therefore be reused or used for different purposes. Before throwing away plastic items, it is important to consider how they can be reused.

2. Recycle and Reject

Plastic recycling consists of collecting plastic waste and reprocessing it into new products. Manufacturers of FMCG goods and other industries using plastic as packaging for their products should have a moral responsibility to promote collection and recycling of their packaging.

Rejection / disposal of plastic waste should be taken up only after exploring options of reuse and recycling.

3. Educate

Another important influencer in finding solutions is educating ourselves and others to increase awareness and behavioural change.

Each of us can contribute by being accountable and adopting an approach that suits us best. We can choose to make our own bed or step out and clean the oceans and change the world. Either way, each step big or small will help…

 

Finally it is important to credit Plastic with the fact that as a versatile material it has contributed towards various sectors, not just as a convenient option for everyday life but in ALL areas of life. So, if we choose to look beyond the controversy we have to agree that Plastic protects our energy consumption, creates jobs, adds a lot of value to the human race. 

Let us do our bit…Maintain Balance -  Reuse Recycle Reject responsibly.

 

Aditech – Make It Happen…

 

Plastic - The Pandemic Champion!

Surprised? PLASTIC - the principle target in a word-wide propaganda against its use, is actually being called a Champion in our very first blog post 😮

Well, we hope to have convinced you by the time you reach the end of this post....

It has been an eventful year globally, with the COVID 19 pandemic that has seen the world reel under its viciousness and has claimed several lives.

- We have hailed the heroes who have worked relentlessly to serve those in need. 

- We have criticised leaders for failing to keep up with the rising and falling expectations associated with this pandemic and its ever evolving state.

- Economies have failed.

- Businesses have shut down.

- Educational institutions closed.

- People have lost - loved ones, homes, jobs, their peace of mind...

In all this commotion, it was evident that hygiene and health products were being consumed frantically and there was an immediate and urgent need to come up with large numbers of equipments and materials to combat the situation. 

Masks, face shields, sanitisers (bottles, caps, dispensers), personal protective equipment (PPE), overalls, disposable shoe covers, gloves and equipments like ventilators and thermometers etc. were suddenly in great demand world over. 

Now here enters our CHAMPION - PLASTIC 💪

One of the most versatile and useful materials planet earth has seen, plastic has invaded every inch of our lives and rightly so. Now mind you... we are talking about how plastic is a miracle material and can be used to create almost anything today. The problem is not the material, but the way humans have been irresponsible in its disposal. But let's leave that for another day...

Useful and valuable in almost every industry from Pharma, Healthcare, Electronics, Electrical, FMCG, Agriculture, Industrial Manufacturing, Automobiles - You name it, the Champion Plastic reigns.

So, what has been the contribution of plastic in this COVID 19 pandemic? Can you name another material that could have substituted the Champion Plastic in meeting the demands of a paranoid global crisis?

Easily available, cost effective, versatile, light weight, blends with other materials to create new products...We cannot think of any other material with half these qualities.

So we say, The Champion has done its bit - Played a hero's role in helping the human race manufacture tons of medical supplies and supporting equipment at record speeds. Now it's our turn to make sure we don't tarnish the Champion Plastic's reputation. Let's be responsible when we dispose plastic waste....

Stay tuned to our next post for details. Cheers!

Aditech - Make It Happen..